March 11, 2004
I noticed a trend in marketing and promotion gimmicks. Some moisturizer brand is asking you to trade your moisturizer worth a minimum of 20bucks for their new product. Just bring and trade in, get a new moisturizer free! Some facial masque trade-in also. Just bring an old facial masque and you'll get a piece of new facial masque free! And the latest in this trend is one sandwich outlet that I quite like. This happened yesterday afternoon, at Caltex House.
Subway is asking you to exchange any burger for a free subway sandwich worth $5.80. Bring any burger and trade-in, get a sub free!
The end?
While walking back to the office from our lunch at The Concourse, we saw this heap of burgers still in their brown paper bags behind the Subway exchange counter. Could see that they are still intact burgers, uneaten. But, obviously, no one's gonna eat them. And the rows of subs displayed earlier on the counter were all gone. So were the staff.
My query is: Don't they realise how many people, especially children, die from starvation and malnutrition each day in the 3rd World countries?
I'm sure there are better ways to promote your product and not produce such irresponsible wastage.
Posted by 杏 cy （Jancy） at 11:31